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(Brand Restoration Expert Background Info Summary)
Bruce Silverman is a Brand Restoration Expert Witness and is one of America’s most respected advertising and branding expert. He has served as EVP/Executive Creative Director at three of America’s largest advertising agencies – Ogilvy, Bozell and BBDO, as President of two of the nation’s best independently owned agencies – Asher/Gould and Wong Doody, and as President/CEO of the Principal U.S. unit of the world’s largest media planning and buying shop (Initiative Worldwide).
Mr. Silverman graduated BA from Adelphi University, Garden City, New York. He has served as a Board Director and/or Advisory Board Member for a number of media-related companies including Triton Media; 24/6, Inc.; NFH, Inc.; Adam, Inc.; Telecentris, Inc.; Big Moving Pictures, Inc.; NTB Media, Inc.; Bulzi Media, Inc.; and Madison Avenue Media, Inc. He has won awards for over a dozen campaigns.
(Brand Restoration Expert Bullet Points of Interest)
- Member – Academy of Television Arts & Sciences
- Director – Los Angeles Chapter, Forensic Expert Witness Association
- National Board of Directors – American Association of Advertising Agencies (1995 to 2002)
- Vice President – Dallas Advertising Club (1981 to 1983)
- Instructor – Pepperdine University
- Guest Instructor – UCLA Anderson School of Management
- Author – How to Create Tobacco-Use Prevention Advertising That Works, University of Florida Press (1996)
- Author – How to Complain for Fun and Profit, Schulzke Publishing (2008)
(Brand Restoration Expert Final Words/Short Summary)
Mr. Silverman formed Silverman Consulting LLC in 2005, where he is the adviser to a number of international companies and marketing services firms. He has been an Expert Witness for law firms representing clients in cases where marketing, advertising, media, and/or branding is at issue.
Mr. Silverman has been designated as an Expert Witness over 50 times. He has been deposed as an Expert 25+ times and has prepared Expert Reports and/or Declarations 40+ times. He is also qualified and has testified as an Expert in court and/or at arbitration hearings. He states that approximately 30 percent of his professional time is spent as an “Expert Witness”.
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Published:
February 4, 2023
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